Crystal Design Centre

KE LAND MAKES A BIG MOVE INTO RETAIL BUSINESS

Crystal Design Centre will highlight furniture and home decorative items

KE Land Group yesterday signed a Bt1-billion contract for construction company EMC to build the Crystal Design Centre as part of the real-estate developer’s expansion into the retail business.

Managing director Kaveepan Eiamsakulrat said the project would be the first one-stop service design centre in the country for brand-name furniture and home decorations.

Strategically located between Lat Phrao and Kaset- NavamIndra roads, the project covers 70 rai of land stretching 370 meters along PraditManutham Road (Ekamai-Ram-Indra expressway) with a total showroom area of 100,000 square metres and parking for 1,500 vehicles.

The centre’s first of two phases will accommodate more than 150 outlets showcasing top quality furniture and decorative items from both international and local suppliers. The accessories will range from lamps and chandeliers, tapestries and tiles to sanitary ware.

The property will also serve as a complete business and resource centre for home decorative design, with a comprehensive library, meeting rooms and a large exhibition hall fully equipped with state-of-the-art facilities.

Its main targets include all premium market groups, focusing on general purpose users, such as residences, office buildings, businesses, retail shops, department stores, hotels, architects, landscape architects, interior designers, electrical and system engineers, contractors, developers, importers, exporters, expatriates and students. The centre has already secured prestigious tenants such as Siam Cement Group – with the SCG Life Style Centre costing more than Bt400 million – and SB Furniture, with its Bt300 million, 10,000-squaremetre SB Design Square offering a complete line of furniture.

When the centre opens next March, it is expected to receive a warm welcome as well as much interest from its target groups, since all products and services are already well-known and popular in the market. The centre will help add to the flavour by giving its offerings “the final touch of perfection”, Kaveepan added.